4 Important Steps to Take After a Cancer Diagnosis
(Time) — Each year, more than 1.7 million people in the United States hear three dreaded words: You have cancer. As common as cancer is, no one expects cancer to happen to them.
She Was Given Three Years To Live. So She Transformed Cancer Research
(Forbes) — In 1996, Kathy Giusti, then a 37-year-old pharmaceutical sales exec with a new baby, was told she had a blood cancer called multiple myeloma and three years to live. She refused to act like her life was over. “I decided I was going to live like I was going to live, not like I was going to die," she says.
What Cancer Researchers Can Learn from Direct-to-Consumer Companies
(Harvard Business Review) — Organizations striving to find new ways to attack cancer have much to learn from direct-to-consumer (DTC) companies. Specifically, they can profit from DTC firms’ expertise in persuading their customers to provide and share their data. This is something many cancer patients don’t do because they are unaware of the data’s importance or their power to instruct institutions to share it.
